Blood, Sweat and Gears
In NYC, for one night only, bringing together all things Nissan performance under one roof. The event combined history, culture, style, gears and grit as one.
The experience, a two-part celebration, cementing Nissan’s 50 years of perfecting their craft. Transforming a once raw space into a gallery retrospective honoring the legacy of Nissan’s GTR and Z models. After immersing themselves in Nissan’s rich history, attendees were treated to a high energy reveal of the all new NISMO 2020 GTR.
A wide array of experiences filled the space: from a NISMO liquid nitrogen cocktail bar and interactive live vehicle painting with Japanese calligrapher Makoto Endo, to classic pin-striping performance art, tattoo shop and throwback 90’s arcade game stations.