Located in SoHo, NYC this gallery experience was designed to celebrate International Literacy Day. Complete with a pencil making machine turning messages of support from around the world into real pencils that people learning to read and write will use. Spatial design in keeping with the campaign’s distinctive branding, the event also featured pencil portraits of people whose lives have been rewritten by learning to read and write. Julianne Moore attended the exhibition as the official ambassador and spoke to press around the world about Project Literacy.