Production Design and stage design for the Nissan NEXT brand transformation live/ virtual event experience.
The Nissan NEXT experience introduced the evolution of the brand to dealers, media, employees and consumers, while also launching several key vehicles, including the redesigned Frontier and Pathfinder.
Event hosts and Nissan ad campaign “Heisman House” residents Tim Tebow and Eddie George moderated the live and virtual show, and even tag-teamed with Alfonso Albaisa, Head of Global Design and Ken Lee, Senior Designer, who were both in Japan.
In collab with agency partner Spinifex, responsible for designing content, digital broadcast and an event site, featured 8 product pages and additional live capture moments.
Walk arounds with vehicles allowed for real time Q&A from the online audience while the space design served as a content factory, capturing footage to be used by Nissan for a variety of purposes including social media and employee messaging.