Creative direction and set design for an IRL and virtual broadcast to launch the new Nissan Z in NYC. Part car reveal and part action flick, this fast and furious global product launch was packed with some twists and followed up with some turns! The live broadcast, hosted by Cody Walker, featured a five borough tour through NYC with past Z generations and followed up with a tricked out car reveal that showcased a heart pumping emotional dual for the senses. Viewed online around the world with over 300k viewers tuning in, the event brought together 50 years of heritage and performance under one roof, and for one night, with media and consumers in attendance. To support the reveal, a custom website hit home on all the product messaging for a 360 view into the next generation of Z.