To announce the launch of Prego Farmers‘ Market, the newest sauce line in the Campbell's Soup collection, for one day only, the Prego Farm Jar dropped in NYC representing the fresh ingredients in Prego Farmers Market tomato sauce.
Once inside the Prego Farm Jar, visitors were guided on a journey through the farm experience, greeted by hanging planters and walls covered head to toe in farm ingredients. They had the opportunity to pick fresh herbs and vine-ripe tomatoes at their peak, take a break on a haystack or a rocking chair, play games, and snap a tractor-clad selfie and other photo opportunities. Scents of fresh herbs permeated the air and sounds of crickets and birds were heard in the background over the city street noise.
An interactive app guided guests through the tomato sauce making process.