Design and creative direction for an immersive experience for INFINITI at the Pebble Beach Concours d'Elegance. The infinite road was created to lead guests on a journey through time and into a jewel like pavilion set amidst the fog and rolling hills of Northern California. Featuring an electric concept car display alongside a 360 degree, body reactive, zero touch experience that wraps the entire interior, guiding guests on an informative and sensory journey through INFINITI’s future story.